Kenda Launches VEZDA UHP MAX+ in Australia, Expands Global Motorsport Presence

February 25, 2025

Kenda Tires is shaking up the ultra-high-performance (UHP) market in Australia with the launch of the VEZDA UHP MAX+, a next-generation tyre engineered for superior grip, razor-sharp handling, and unmatched durability. Already proven in the toughest motorsport arenas, the VEZDA UHP MAX+ is set to give Aussie drivers a genuine alternative to higher-priced competitors — without compromising on performance.

At the same time, Kenda has confirmed its growing investment in motorsport by expanding its Formula DRIFT (FD) Pro driver lineup for 2025, continuing its mission to push tyre technology in the most extreme competition environments before bringing it to everyday drivers.

The VEZDA UHP MAX+: Race-Bred, Street-Ready

Developed with cutting-edge silica-infused compounds and tested under the brutal conditions of Formula DRIFT, the VEZDA UHP MAX+ delivers the ultimate balance of track aggression and street reliability.

Key advantages include:

• Unrivalled Grip & Control – Advanced tread compounds provide maximum surface adhesion for confident cornering and explosive exits.
• Precision Handling at High Speeds – An optimised tread pattern offers predictable balance and reduces understeer or oversteer during aggressive manoeuvres.
• Extreme Durability – Built to handle repeated heat cycles and drift runs while maintaining performance and wear life.
• Street Legal, Track Capable – DOT-approved (200tw), the VEZDA UHP MAX+ is just as comfortable on Aussie roads as it is carving through a circuit.
• Competition Proven – Validated through Formula DRIFT, grassroots drifting, and high-performance driver education (HPDE) events worldwide.

According to Brandon Stotsenburg, Vice President of Automotive at Kenda Tire:

“Drivers want a tyre that can push the limits on race day while still being dependable for everyday use. The VEZDA UHP MAX+ isn’t just another UHP tyre—it’s a game-changer for competitive drifting, spirited street driving, and everything in between.”

Formula DRIFT: Expanding the 2025 Driver Roster

Kenda has signed a three-year contract extension with Formula DRIFT and will field its largest-ever lineup of Pro drivers in 2025. Every team will run on the VEZDA UHP MAX+, with the same tread design and construction across all sizes — giving competitors consistent grip front and rear for maximum performance.

New Additions for 2025:

• Fredric Aasbo (Norway) – Papadakis Racing | Rockstar Energy Toyota GR Supra
• Ryan Tuerck (USA) – Papadakis Racing | Rain-X Toyota GR Corolla
• Simen Olsen (Norway) – Simen Olsen Drifting | Toyota GR Supra
• Daniel Stuke (USA) – MspeK Performance | Nissan Silvia Spec-R
• Austin Matta (USA) – Austin Matta Motorsports | Nissan S14

Returning Kenda Drivers:

• Ken Gushi (Japan) – Toyota GR86
• Jhonnattan Castro (Dominican Republic) – Toyota GR86
• Nick Noback (USA) – BMW E46
• Jonathan Hurst (USA) – Cadillac XLR
• Derek Madison (USA) – Nissan S14

Podium2Pavement™: Motorsport Tech for Everyday Aussies

Kenda’s Podium2Pavement™ philosophy ensures that the tyre technology proven at the highest levels of motorsport is available to everyday drivers. For Australians, that means the same tyre DNA trusted by world-class drift teams can now deliver grip, reliability, and value for daily driving, spirited weekend runs, and track days.

As Stotsenburg explains:

“We are committed to giving our drivers the tools to win while also offering Australian enthusiasts a high-performance option that doesn’t break the bank. The VEZDA UHP MAX+ is proof that you can have world-class motorsport technology and street-ready dependability at the same time.”

With the launch of the VEZDA UHP MAX+, Kenda is setting a new benchmark for affordable ultra-high-performance tyres in Australia. Backed by real motorsport pedigree and a focus on value, durability, and grip, Kenda is making premium performance accessible to more Aussie drivers than ever before.