Highway Tyres Takes Top Kenda Dealers on the Adventure of a Lifetime at the 2025 Kenda LT Boot Camp

Highway Tyres, proud distributor of Kenda Tires in Victoria, is once again rewarding its top-performing Kenda dealers with an unforgettable overseas experience — the annual Kenda LT Boot Camp in Phoenix, Arizona, USA. This exclusive trip takes dealers well beyond the showroom floor, putting them directly behind the wheel to test Kenda’s rugged 4x4 tyre range in some of the most demanding off-road conditions on the planet.

A True Off-Road Adventure

“You are about to head off on a unique journey,” says Highway Tyres CEO Mitch Grant. “One that winds through rocky trails, muddy backroads, and sandy climbs deep in the Arizona mountains — all designed to showcase exactly what Kenda tyres are made of.”

Across three adrenaline-filled days, participating dealers will swap highways for harsh back-country tracks, where the terrain itself becomes the ultimate test. Through mud pits, rock crawling, loose gravel, and shifting desert sands, the Boot Camp pushes both vehicles and tyres to the limit.

The challenge is simple: prove that Kenda tyres aren’t just for the highway — they’re built to conquer it all.

Hands-On with the Kenda Range

At the heart of the Boot Camp is a hands-on, side-by-side comparison between Kenda’s Klever AT2, Rugged Terrain (RT), and MT2 and their higher-priced competitors. Dealers will climb in and out of purpose-built Jeeps, taking turns navigating winding dirt roads that skirt valley edges, before tackling rock crawls under the expert instruction of Mike Higgs, Kenda’s Central U.S./Canadian Regional Sales Manager and experienced off-roader.

Each tyre’s aggressive sidewalls and biting tread edges will be put through punishing tests, giving dealers an unfiltered experience of just how well Kenda performs where it matters most — in the real world.

More Than Just Driving

The Boot Camp isn’t only about off-road thrills. Dealers will also deep dive into the design, development, and testing process that powers the Kenda range, gaining a clearer understanding of the unique value proposition that makes Kenda stand out in a competitive market.

This knowledge, paired with first-hand driving experience, gives dealers the tools and confidence to show customers exactly why Kenda offers superior value compared to higher-tier, higher-priced brands.

An Exclusive Reward

Each year, Highway Tyres offers its top Kenda dealers the opportunity to take part in this extraordinary trip. For those lucky enough to secure a place, the Arizona Boot Camp becomes more than just a product immersion — it’s an adventure that strengthens relationships, builds expertise, and leaves lasting memories.

Want to Join the Adventure?

Highway Tyres invites more tyre retailers across Victoria to be part of the growing Kenda family. As a dealer, you’ll not only access a product range that delivers performance and value — you’ll also have the chance to earn a place at future Kenda Boot Camps.

👉 If you’d like to become a Kenda dealer, visit: https://www.kendatires.com.au/become-a-kenda-dealer