Kenda Light Truck Boot Camp 2025: Highway Tyres Hits the Trails in Arizona

In October 2025, Highway Tyres — the official distributor for Kenda Tyres across Victoria and Tasmania — took some of their top-performing Kenda dealers on an unforgettable journey to Phoenix, Arizona, for the Kenda Light Truck Boot Camp 2025.

This exclusive event brought together a select group of Australia’s best Kenda dealers: Borough Tyres, Road Star Tyres, Stewarts Tyres, Skilly’s Tyres, and The Tyre Solution. Each of these businesses has demonstrated outstanding commitment to the Kenda brand and their customers, and this trip was both a reward and a deeper dive into what makes Kenda one of the most exciting tyre brands on the market.

Off-Road Adventure Meets World-Class Learning

The Boot Camp experience wasn’t your standard product showcase. Set against the rugged and breathtaking landscapes surrounding Phoenix, the group tackled a series of challenging off-road tracks, designed to push both drivers and tyres to their limits.

Through every rock, ridge, and desert trail, the Kenda tyres delivered exceptional traction, durability, and control — proving once again that Kenda performs as good as, if not better than, many of its “big name” competitors. The difference? Kenda’s tyres come in at around 30% cheaper, making them an obvious choice for performance and value-conscious drivers alike.

Inside the Kenda Difference

The event wasn’t all dust and dirt. The Kenda U.S. team led an in-depth session into the research and development that goes into every Kenda tyre. Attendees learned how the same tyre technology trusted by world-leading racers is also available to everyday consumers, showcasing Kenda’s commitment to quality and innovation across the board.

This unique connection between performance and practicality is perfectly summed up in the Kenda tagline:

“Podium 2 Pavement.”

A Shared Passion for Performance

The Highway Tyres team and their dealer partners walked away with more than just memories — they gained an even greater appreciation for Kenda’s craftsmanship, technology, and brand ethos.

Highway Tyres extends a huge thank you to the incredible Kenda U.S. team for hosting such an inspiring and well-organised experience. The bonds built and the lessons learned in the Arizona desert will no doubt fuel another successful year for Kenda in Australia.

And as for next year?

Highway Tyres can’t wait to bring their next group of dealers to Boot Camp 2026.